Signarama – B2B Lead Generation


sasAs any business owner knows, striking a balance between tending to existing customer orders and trying to generate new business is tough.

The job of fulfilling custom signage orders, including a detailed consultation and approval process, has meant that Signarama storeowners throughout Australia were often trying to manage a large number of complex projects at once, leaving little time to keep up with new business generation. What’s more, most of their time spent on lead generation was wasted on ‘cold’ leads, those with no expressed interest in their products; as such, there was a minimal reward for any effort they did make.

It was at this point that Signarama Australia as a whole identified that their store owners needed a resource to use to assist them in attracting new business.

That’s when Signarama contacted One4All Outbound & Emergency Management to help despite their New Zealand location, the technology One4All uses and the close relationship (and accent!) shared between Australians and New Zealanders allowed them to fully integrate with SIGNARAMA and embed themselves into their business seamlessly.

One4All began by developing a program specifically for Signarama Australia that included a compelling script, offer orchestration, and the ability to contact up to 500 potential clients for each Signarama store.

The format used for Signarama Australia begins when each store purchases a list of local business contacts, One4All then contacts the businesses from that list and uncovers any potential signage opportunities. During such a campaign, each store receives daily reports that outline which business to call for a follow up and what signage needs they have. This process provides the stores with a list of ‘warm’ leads, or those already interested in buying from them. Now, when storeowners and staff take time to make a call, it is with a higher rate of return which makes far better use of their time and resources.

Usually, such tactics are reserved for enterprise-size organisations with much larger budgets to allocate to new business generation. However the business model that One4All offers makes it cost effective and available to businesses of all sizes and in a variety of locations throughout Australasia

And the results speak for themselves: Signarama Dandenong’s Ross Wade is in the process of running his second telemarketing campaign with One4All after the huge success of his first campaign earlier this year. ‘The first campaign we did with One4All was very successful. We received quality leads and the response was great. We’ll definitely keep using One4All’ Ross explained.